Amaya successfully launches SMS game in Uganda

MONTREAL, Oct. 26, 2011 /CNW/ - Amaya Gaming Group Inc. (TSXV: AYA), an entertainment solutions provider for the regulated gaming industry, today announced the official launch of the YOOLA OBUKADDE SMS GAME, its Short Message Service ("SMS") game in Uganda.

"This launch is an exciting milestone for Amaya," said David Baazov, President and Chief Executive Officer of Amaya Gaming Group.  "Our previous experience deploying similar SMS solutions validates the effectiveness of our technology and the strong market demand for such a service."

Earlier this year, Amaya successfully launched an SMS lottery campaign in neighbouring Kenya.  Consumer response exceeded expectations, with entries peaking at over 200,000 per day.  It is estimated that there are more than 10 million mobile phone users in Uganda.

About the SMS Solutions

Amaya offers a software platform that operates mobile lotteries and other games of chance using the mobile phone and SMS technology as the medium of consumer acquisition.

About Amaya Gaming Group

Amaya is engaged in the design, development, manufacturing, distribution and sale of technology based gaming solutions for the regulated gaming industry worldwide. For more information please visit www.amayagaming.com.

Disclaimer in regards to Forward-looking Statements

Certain statements included herein, including those that express management's expectations or estimates of our future performance constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward looking statements. Except as required by law, Amaya does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."