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30% increase of player activity

Amaya develops Instant Rewards tool for online gaming operators
Real time achievement tool increases poker player activity and revenues for Paf

feature_image_instant-rewardsMONTREAL, Canada – February 4, 2013 – Amaya Gaming Group Inc. (TSXV: AYA) today announced the first evaluation of its Instant Rewards tool showed an increase of over 30% in both player activity and revenues generated from poker players using Instant Rewards at Paf.com.

Instant Rewards is a new achievement engine enabling online gaming operators to set up a number of different challenges for players and pay out related prizes in real time. In poker, for instance, the challenge could be anything from winning a hand with two Aces to collecting a certain combination of cards. Each Instant Reward has its own progress bar that shows clearly how close players are to achieving the prize. The player gets notified directly at the table about his or her progress and as soon as he or she has completed the challenge. The prize, which could be cash or tournament tickets, is made available immediately for players.

“Instant Rewards might be one of the most innovative poker features I have ever seen,” said Herbert Paradis, Poker Manager at Paf. “After a two-month trial we have measured an increase in both time spent by and revenue generated from players using Instant Rewards. Poker players love challenges and this product is well suited to incentivize recreational players. It gives ordinary players an experience of competence and creates a feeling of mastery when they complete the challenge at hand. Ongame is helping us to bring back the fun in poker.”

“The thrill of poker comes from the tension of tough challenges and the joy of winning,” said Fredrik Kjell, Head of Poker for Ongame Network Ltd., a wholly owned subsidiary of Amaya. “Instant Rewards highlights those many achievements you do every day as a poker player and provides recognition to players beyond monetary values. The majority of poker players do not make any money; they play because they love the game of poker. Their goal is entertainment, fulfillment and the sense of mastery of the game. Our analysis shows Instant Rewards can not only increase player satisfaction, but also increase revenues for operators.”

Instant Rewards is built into the Ongame Poker product and requires no integration work or set-up costs for operators. The operators can turn on the product with a click. A full service version is also available with management, customization of rewards and in-depth analyses of campaigns. Instant Rewards is available in a downloadable client, on the web and in mobile clients for iOS and Android. Instant Reward is patent pending.

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For more information, please contact:
Mr. Darcy Krogh
VP, Business Development
Amaya Gaming Group Inc.
+1-604-669-4180
darcy.krogh@amayagaming.com

Carl Zide
Communications Manager
Ongame Network Ltd
+46 701 64 70 13
carl.zide@ongame.com

About Amaya Gaming Group
Amaya provides a full suite of gaming products and services including casino, poker, sportsbook, platform, lotteries and slot machines. Some of the world’s largest gaming operators and casinos are powered by Amaya’s online, mobile, and land-based products. Amaya is present in all major gaming markets in the world with offices in North America, Latin America and Europe. Amaya recently acquired Cryptologic, a pioneer within online casino, Ongame, a leader within online poker, and Cadillac Jack, a successful slot machine manufacturer. For more information please visit www.amayagaming.com.

About Ongame
Ongame is one of the world’s largest B2B poker providers. The global network includes more than 25 of the e-gaming industry’s strongest brands and operators. Ongame also operates in regulated markets including France, Italy, Denmark, Belgium and Spain. The company offers both operators and their players a wide variety of cash games and tournaments to choose from, every hour of every day. Ongame Network Ltd is headquartered in Gibraltar and part of the of Amaya Gaming Group Inc. Further information about Ongame can be found at www.ongame.com.

About Paf
Paf was founded in 1966 with the clear purpose of creating profit to support good causes. This purpose is still their principle objective. Today Paf.com is an international full-service online gaming site with over 150 games. It also maintains a large physical gaming operation on land and sea with about 1,300 gaming machines, 40 gaming tables on ships and Paf Casino on land. PAF offers safe and socially responsible money games to give customers pleasure and entertainment. In 2010 the Paf Group had a turnover of €93.3 million producing a profit of €3.8 million and the contribution to good causes was €14 million. The group has over 400 employees with offices in Mariehamn, Helsinki, Stockholm, Tallinn and Madrid. More information can be found at www.paf.com.